THE WHY? The complaint states that “Estée Lauder has violated BIPA-and continues to violate BIPA-each and every time a website visitor based in Illinois uses the Virtual Try-On tool, because Estée Lauder continues to collect and store or facilitate the storage of biometric information or biometric identifiers without disclosure to or consent of any of the consumers who try on cosmetics on their website, necessarily using Estée Lauder’s Virtual Try-On tool to do so.” However, the privacy policy doesn’t include the disclosure that ELC collects, captures, possesses or otherwise obtains consumers’ sensitive biometric data, according to the suit. The company is said to have ‘refused’ to inform or gain consent from those using the Virtual Try-One tool before collecting their facial recognition.Ĭonsumers are presented with a link to ELC’s privacy policy when using the tool, rather than receiving a comprehensive disclosure of the company’s capture of their facial scans. THE DETAILS? According to the filing, there is concern over facial scanning technology, with ELC said to fall short of the clear mandates set by Illinois Biometric Information Privacy Act (BIPA). ![]() THE WHAT? Estée Lauder Companies is facing a class action lawsuit over its failure to disclose a collection of consumers’ biometric facial scans in Illinois, according to.
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